Tuesday, November 22, 2011

TEASER TRAILER CONVENTIONS

This post is to look at the conventions of teaser trailers so when I come to making my own I will have a better understanding of the things it must contain.

TRANSFORMERS: REVENGE OF THE FALLEN



This teaser trailer unlike other teaser trailers that I have looked at seems to have the production companies in the trailer and are the first things on screen. There is very little dialogue with little narrative information and is mainly dominated by the sound and camera work with big explosions and fast moving images. Most sequels seem to have a teaser trailer due to their existing audience. Through out the trailer blackouts and fade outs are used frequently to move the story along. The director and executive producer are also named in the teaser trailer something which is not common in the teasers I have watched. There is also a tag line in the teaser 'revenge is coming' and at the end there are billing credits which is something I have noticed in other teaser trailers.


TWILIGHT SAGA: BREAKING DAWN PART 1 OFFICIAL TEASER TRAILER



This teaser trailer is also mainly dominated by music and quick edited shots which don't really seem to give out a lot of narrative information. This teaser trailer does consist of a release date 'November 18th' and there a lot of on screen captions. This will definitely give me an incite into what I would put in my teaser trailer and the what certain structure to keep to.

LIMITLESS TEASER TRAILER



This is teaser trailer is not a sequel and does not have any existing audience. This trailer has no narrative information and it completely music lead. The shots are very quickly edited together. If my teaser trailer was not a sequel then it would most  likely share a lot of the same conventions as this trailer. The trailer does contain production logos at the beginning, 'Rogue'.

KUNGFU PANDA 2 TEASER TRAILER



The production logo is the first thing on screen 'Dream Works'. The trailer has no narrative information as it one long shot of the panda on screen but people will still know what it is due to the title at the end and the fact that this trailer already has an existing audience.

PIRATES OF THE CARIBBEAN:  ON STRANGER TIDES



The trailer starts with 'Captain Jack Sparrow' on screen which is the same  for the entire trailer. It contains very little narrative information but does give the basic story line away. This trailer is mostly dialogue led and it already has an existing audience. It does not contain any production logos.

After looking through many teaser trailers, I know have a better understanding of the conventions in a teaser trailer such as:
- little narrative information
- production logos come usually at the beginning
- there is sometimes an ambiguous release date
- teaser trailers can be music and actions lead

When I come to making mine I will keep all of this in mind.

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