Friday, March 16, 2012

Magazines

Even though a production/distribution company for a film will not be able to control exactly what appears on the front cover of a film magazine, film magazines still play an important part in a films marketing campaign. My first piece of research will be looking at different types of film magazines that exists so that I can decide what style of film publication would be most likely to feature my film on their cover. below is a list of film publications I have found with a short paragraph about what type of films they cover and who their audience is. I will be creating an imaginary magazine but it will be in the style of which ever magazine I decide is most appropriate for my film.

Total Film



Total Film is a British film magazine published 13 times a year (every four weeks) by future publishing. The magazine was launched in 19997 and offers film, DVD and Blue-Ray new, reviews and features. After taking a deeper look into this magazine publication through the on line website, audience that it is aiming towards seems to be 15-30s. This is due to the films advertised on the website which are mainly mainstream films such as: Spider-Man, Ghost Rider and The Muppet's.

Empire



Empire is a British film magazine published monthly (every four weeks). It reviews both mainstream films and also art house films. The audience that the magazine is aimed towards is also ages 15-30 who are the mainstream audience. They review films such as Men In Black III and Batman: The Dark Knight Rises.

Sight and Sound


Sight and Sound is a British monthly film magazine, published by the British Film Institute. The content of this magazine is mostly British or independent world cinema films. The age range is most likely much older than the more typical mainstream audience of 15-30, it is most likely from 25 and on.

Premiere
Premiere was an American and New York based film magazine published between the years of 1987 and 2007. The original version of the magazine was started in France in 1976 and is still being published there. The audience for this magazine seems to be aimed towards some mainstream films but still looking at the world cinema and independent films.

Screen International




Screen International is a multimedia film magazine covering the international film business. The magazine is aimed at at those involved in the global movie business. The content of this magazine seems to be mostly aimed at an older audience, older than the usual mainstream audience and they look at more independent worldwide films.

Box Office






Box Office is a film industry magazine dedicated to the movie theatre business published by Box Office Media LP. This film publication mainly looks at mainstream films but also looks at some art house theatre films. 

Bright Lights Film Journal


Bright Lights Film Journal is an online popular-academic film magazine. This magazine seems to be aimed at mostly art house cinema films and looked at by a much older audience than the typical mainstream audience of 15-24.

The Hollywood Reporter


The Hollywood Reporter is a unique hybrid magazine serving the entertainment industry and a consumer audience. This multi platform brand consists of an over sized weekly magazine, seasonal special reports, glossies, a high-traffic website, a mobile optimized site, a digital daily, iPad app and events. This magazine seems to target the mainstream audience but at an older range looking at the 18-35 age.

Movie Maker


Movie Maker is an American magazine focused on the art and business of making movie's with special emphasise on independent film. The target audience for this type of publication is older than the typical mainstream audience.

Hot Dog

This magazine, when it was still publishing used to consists of mainly independent films or much older films that would usually only been shown at the BFI and/or art house cinemas. The target audience for this is a much older audience than the mainstream 15-24 ages.

American Cinematographer

American Cinematographer is a monthly magazine published by the American Society of Cinematographers. This magazine mainly focuses on the art of cinematography, going behind the scenes on domestic and international productions. The magazine also features in-depth interviews with cinematographers, directors and some of their key collaborators at every stage of production. The target audience of this magazine is going to be considerably older than the more typical mainstream audience.

Neon


Neon was a British film magazine which dealt with more cult and classic films and included the latest film news, previews, actors profiles and interviews. The audience for this magazine is likely to be for a much older and more serious film going audience.

Cine Action



Cine Action which is a Canada based film magazine published three times a year. This magazine mainly focuses on international cinema and the independent cinema. The audience for this magazine is more likely to be of an older audience and more serious film goers.

Close Up


This film publication mainly focuses on worldwide cinema and independent movie's with a much older target audience, more than the typical mainstream audience.

Film Comment



Film Comment is an arts and culture magazine published by the Film Society of Lincoln Centre. The magazine features in-depth analysis of mainstream, art-house, and film making around the world. The audience for this magazine is most likely to be a small portion of mainstream audience but most likely to be aimed at a much older and more serous film going audience interested in the in-depth analysis of a film.

Entertain Magazine


Entertain Magazine was a British news stand magazine focusing on film, DVD, video games and themed entertainment. This magazine seems to focus on both mainstream and independent films so the audience for this magazine ranges from the mainstream audience to a older more mature film watching audience.

Monthly Film Bulletin


Monthly Film Bulletin was a periodical of the British Film Institute published monthly. In mainly reviewed all films on release in the United Kingdom, including those with a narrow art house release. This magazine is similar to Sight & Sound with a older mature audience who are most likely more serious film goers.

Little White Lies


Little White Lies is a bi-monthly, British independent movie magazine that feature writing, illustration and photography related to cinema. The audience for this magazine are most likely to be an older audience than the more typical mainstream audience.

DVD Monthly


DVD monthly is a UK based national based magazine focusing on DVD and home entertainment news and reviews. The audience for this magazine would be for more serious film goers but might not be regular cinema goers.

Star Burst


Star Burst is a British Science fiction magazine. The target audience this magazine are mostly likely to be aimed at anyone interested in the science fiction magazine.

After this exercise I have a better understanding of magazine form and the type of audience that will read a certain magazine.

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